Paradigm Announces New Division: Paradigm Shift

Last week at CES 2011 in Las Vegas we announced a new division to the company "Paradigm Shift". With four product categories: Powered Speakers, Earbuds, Headphones and Gaming Headsets, Shift's goal is to broaden Paradigm's appeal to the next generation of listeners as well as to provide mobile solutions to current Paradigm customers through a line of personal audio products.

"Recognizing the shift in the way people are listening and reacting to audio, we're bringing Paradigm to a new generation, the next generation. Paradigm Shift will appeal to iPod users, casual gamers, die-hard gamers and everyone in between; all ages, both sexes."

- Mark Aling, Director of Marketing

While the young generation still enjoys music and audio as much as their parents do, they engage with audio differently; compressed through devices like iPods, headphones, docks and computer speakers instead of dedicated hi-fi home theatre setups. Paradigm Shift benefits from all of the state-of-the-art Paradigm & Anthem engineering plus new testing practices, which will in turn provide customers with products that afford better sound quality than what they are used to. Paradigm Shift will launch it's first product the A2 powered speaker this Spring 2011.

 Visit the official Paradigm Shift website: www.paradigm.com/shift